Back to Directory

Frolic

Fashion Shopping

Frolic is a Wollongong CBD fashion institution. Launched by Kelly Kreilis in 2002, Frolic is your local go-to for effortlessly fresh looks, on-trend designers and eclectic party pieces that always turn heads.

With daughter Madison since joining the management team, Frolic has gone from strength to strength. As Kelly says, everyone wants to be stylish yet comfortable and Frolic has absolutely nailed this vibe!

What's on offer:

  • You’ll find lounge wear, the perfect pair of jeans, and an incredible sequined dress all in the one store.
  • Over 40 designers are on offer including Manning Cartell, Anine Bing, Camilla and Marc, Shona Joy, and Bec + Bridge. From a small store in a side lane, to today’s stylish retail outlet on and online store, Kelly and Madison have a loyal customer base who’ve shopped with them for 18 years, along with a new generation of shoppers.
  • Gift shopping? Frolic carries unique jewellery, fragrances, candles, bodycare and accessories too so there’s plenty of fun pieces to choose from.

Contact Details

0412 662 205 155 Crown St, Wollongong (Crown St Mall)

Opening Hours

Monday 10am-4pm

Tuesday 10am-4pm

Wednesday 10am-4pm

Thursday 10am-6pm

Friday 10am-5pm

Saturday 10am-4pm

Sunday 11am-3pm

View website